I did a little experiment with a friend that asked for a little advice on their social media strategy and I thought I would share what ended up happening. I am sharing this because I have noticed two things when speaking to entrepreneurs and solo-preneurs that have used social media to try to grow their businesses.
Each time you want to follow someone who fits the criteria of one of your lists you go to their Twitter page, click on Lists and add them to your appropriate list. For instance I coach and mentor strategy for startups startups both on-line and locally, therefore I have a list titled “Vancouver”. Anyone who is in my immediate area goes into that list. Think carefully about the title of each of your lists. You will be surprised how quickly you can create your 20 lists. It is much more efficient to put thought in up front about how you are going to use your Twitter lists, rather than having to change everything around later.
All of this can lead to new clients. Many of them. Hiring you to do everything from website design (or redesign) to SEO to reputation management to social media startups, to customer database management – and much more.
Your blog must be organized and updated fairly regularly in order to be taken seriously. Your blog should be focused on your business, idea or service. Post your blog on all your social media strategy media pages. The more pages you have means more friends means more eyes looking at your blog. Look up programs that offer the opportunity to post your blog to all your media pages simultaneously. It will be time consuming to post your blog individually.
To add music, transitions, and an introduction, and a closing to your video, plus delete mistakes, you will need video-editing software. Some computers have this pre-installed. Other makes of computers have software that can be downloaded. Again, at time of purchase, talk to the salesperson to make sure that you will have the proper equipment and software available to you to make the quality videos that are needed to create a world class brand. If you desire even more advanced movie editing, software companies make available powerful software that makes truly immersive videos. Some research at through search engines can find you the upper level software that you social media startups are seeking.
The Introduction will tell your audience 2 things: what you are going to tell them, and why it’s important. Write this out very simply at first. What is the problem they are having? What is the solution?
On social sites like Facebook or Twitter, you can log in and listen. You can hear what people are saying about your business. You can make positive comments and provide your potential clients with feedback. You can also talk to a bunch of different people and find out what they are interested in and what styles are in or what the going trends are.